But to answer the question - what are blogs good for? Hell, I don't know.
Not only do I post six days a week here at Writer, Writer, but I also contribute to six group blogs. Yes six- Book Pregnant, From the Write Angle, Friday the Thirteeners, The Lucky 13s, Class of 2k13 and The League of Extraordinary Writers. Last fall I had the experience of having an aspiring writer who doesn't blog say to me, "You're using all your time for blogging and not actually writing."
Which is kind of funny, really, since she has absolutely no idea how much time I spend (or don't spend) writing.
I blog because I like to. I think that's the step that a lot of people are missing. I read a lot about blog burnout (it happens) as well as the burning question of whether blogs are a form of social media that actually help to sell our books.
But here's the thing - even if you could tell me for a fact that this blog sold ZERO copies of NOT A DROP TO DRINK, I'd probably keep doing it anyway. There are more than enough words rattling around inside my skull to fill up monthly posts on group blogs, daily posts here, plus a couple of short stories and at least one novel a year.
People ask me fairly often what my secret is. How do I find the time to do all this blogging?
I don't find the time - I make it. I make it the way anyone with hobbies makes the time to read, scrapbook, knit, or play the piano. My secret is that I actually like to do this.
But I won't mind if you buy my book, either. :)
If you're thinking about jumping into the blogging world, or would like to revitalize your blog and / or your love for it, check out some of these articles below.
Do Authors Need A Blog? - Irene Watson
Do Author Blogs Sell Books? - Nathan Bransford
How Blogs for Authors Help Sell Books - Jan Bear
5 Reality Checks - Author Bloggers CAN Sell Books - The WinePress Blog
Does Blogging Really Help Sell Books? - Jody Hedlund